1. All Departments :
  2. Beauty :
  3. Bath & Body :
  4. Body Cleansers
Enter for a chance to get a $10 Walmart eGift card to stock up on AXE Peace. We're giving away 12,000 Walmart eGift cards. 2/3/14 - 2/14/14

Instagram with

  • Find the AXE® Peace
    display or product and take a peaceful pose.
  • Post your Instagram
    with the hashtag #walmartaxepeace for a
    chance to win.
  • Winners are randomly
    selected and contacted
    via Instagram.

Come to our in-store
event on 2/8 or 2/9.

Find your store

Find Your Peace

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This Promotion is in no way sponsored, endorsed or administered by, or associated with Instagram. You understand that you are providing your information to Conopco, Inc., d/b/a Unilever and not to Instagram. The information you provide will only be used in the event you are selected as a Promotion winner or if you have indicated that you would like to receive additional information from Conopco, Inc., d/b/a Unilever. Walmart is not a sponsor of this Promotion.

  1. Promotion Period: AXE Peace Instagram Sweepstakes (the "Promotion") begins February 8, 2014 at 12:00 a.m. Eastern Time ("ET") and ends February 19, 2014 at 11:59 p.m. ET (the "Promotion Period").
  2. Eligibility: Open to legal residents of the 50 United States and the District of Columbia, 18 years of age or older as of date of entry. Employees of Conopco, Inc., d/b/a Unilever (the "Sponsor"), Don Jagoda Associates, Inc., Walmart, their respective affiliates, parents, subsidiaries, divisions, suppliers, distributors and advertising, promotional and judging agencies (collectively, the "Sponsor and its Administrators"), and its affiliates and each of their respective employees, shareholders, directors, officers, members, assigns and agents and their immediate family members and/or those living in the same household of each are not eligible to participate or win.
  3. How To Enter The Sweepstakes: During the Promotion Period, you may enter on your web enabled mobile device via the Instagram application (the "Site") by uploading a photo of any of the following: You alone depicting Axe Peace; You next to Axe products; You with the Axe Peace Promotion display in Walmart ("Display"); You and your significant other with the Display; or You and your significant other depicting Axe Peace, via photo upload as described below; you must also add the hashtag #WalmartAxePeace with the photo (the "Submission"). Each eligibile Submission will receive one (1) entry into that day's Daily Sweepstakes Drawing and subsequent Daily Sweepstakes drawings, if any. Your Submission must be uploaded in accordance with the Instagram Terms of Use (http://instagram.com/about/legal/terms/). You must have an Instagram account to enter via Instagram and have your account privacy settings set to "Off". Potential winners will be required to show proof of being the authorized account holder of the Instagram account associated with the entry. All entry components submitted and Submissions uploaded shall herein be referred to as (the "Sweepstakes Entry"). Limit one (1) Sweepstakes Entry per person per day. All Sweepstakes Entries must be completed and submitted by 11:59 p.m. on February 19, 2014, to be eligible for the last day's Sweepstakes Drawing. The person uploading the Sweepstakes Entry will be deemed the entrant (the "Entrant"). If submitting a photo depicting other individuals you must make the other individuals aware that you are entering a photo on their behalf and attest that the other individuals have agreed that you may submit such photo and any individual featured in the photo must be 18 years of age and over. All Sweepstakes Entries must be unique. Sweepstakes Entries will not be judged. In the event of a dispute as to the identity of an Entrant, the Entrant will be deemed the name appearing on the Sweepstakes Entry. The Sweepstakes Entry must: 1) be complete to be eligible; 2) be the property of the Entrant. Sponsor has the sole discretion to determine whether a photo qualifies as a Sweepstakes Entry. Any Sweepstakes Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified. By entering, you understand and agree that your Submission may (in Sponsor's sole discretion) be posted online for consumers to view on Sponsor-selected sites. Sponsor will only be posting select photos (in their sole discretion). Sponsor reserves the right to remove any posted photos, in its sole discretion, even if the photo has already been made available to the public. Participation is subject to disqualification of all Sweepstakes Entries, if multiple accounts are used by the same person. Normal Internet access and usage charges imposed by Entrants' online service will apply.
  4. No Purchase Necessary: To receive a free Sweepstakes Entry by mail, send a handwritten 3"x5" piece of paper with your first and last name, full address, date of birth, phone number and email address to: AXE Peace Walmart Sweepstakes Request, PO Box 7825, Melville, NY 11775-7825. Mechanical reproductions are not allowed. Limit one request per hand-addressed stamped envelope. Requests must be postmarked by February 19, 2014 and received by February 26, 2014 to receive a Sweepstakes Entry for the applicable postmark day.
  5. Entry Requirements: By entering, you agree to waive any rights you may have to the Sweepstakes Entry submitted. In order to be entered into the Sweepstakes, Entrants must comply with registration instructions when submitting their Sweepstakes Entry. The Sweepstakes Entry, or portion thereof, must not contain obscene, profane, lewd, defamatory or inappropriate content, or be disparaging to Sponsor, as determined in Sponsor's sole discretion. Sweepstakes Entries must be in keeping with Sponsor's image and may not be offensive, as determined by Sponsor in its sole discretion, nor can it defame or invade publicity rights or privacy rights of any person, living or deceased, or otherwise infringe upon any person's personal or proprietary rights. Entrants may not copy or otherwise plagiarize the Sweepstakes Entry from any source. All Sweepstakes Entries must be the sole, original work of the Entrants. Any Sweepstakes Entry or portion thereof that is, in the Sponsor's sole discretion, obscene, profane, lewd, defamatory, inappropriate, disparaging, offensive or contains proprietary right of any person living or deceased (including but not limited to rights of privacy or publicity or portrayal in a false light) or entity, or is otherwise objectionable, will not be considered and may disqualify the Entrant. Sweepstakes Entries should not contain any third party materials, or otherwise violate or infringe (or possibly infringe) any copyright, trademark, logo, mark that identifies a brand (other than AXE) Sponsor may blur or black out the infringing material, in their sole discretion. Sweepstakes Entries become the property of the Sponsor and will not be acknowledged or returned. Entrants and winner acknowledge and agree that their Sweepstakes Entries become the property of the Sponsor, which thereby has the right to edit, adapt, modify, reproduce, promote and otherwise use Sweepstakes Entries in any way it sees fit. Multiple Sweepstakes Entries received from any person or Instagram username in excess of the limitation stated above will be void. If you do not have an Instagram account, visit www.Instagram.com to download the application to your mobile device. Instagram is not affiliated with this Promotion in any way and is not responsible for the administration of the Promotion or the awarding of the prizes. No endorsement or approval of Promotion by Instagram is expressed or implied. Automated, script, macro or robotic Sweepstakes Entries submitted by individuals will be disqualified. Sweepstakes Entries may be posted on the Sponsor's website, and may be posted on other non-affiliated websites, in Sponsor's sole discretion. Any Sweepstakes Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified.
  6. Random Drawings: One thousand (1,000) Sweepstakes Prize winners will be randomly selected from all Sweepstakes Entries received/postmarked for each day. Drawings will be conducted on or about February 27, 2014, from among all eligible Sweepstakes Entries received/postmarked prior to the corresponding day's Sweepstakes Drawing. The random drawings will be conducted by Don Jagoda Associates, Inc. (the "Administrator"), an independent judging organization whose decisions are final on all matters relating to the Promotion. The odds of winning a Sweepstakes Prize will depend on the number of eligible Sweepstakes Entries received/postmarked each day during the Promotion Period.
  7. Sweepstakes Prize: Prize (12,000 total, 1,000 each day): A $10 Walmart eGift Card. Gift cards subject to restrictions and expiration dates may apply. Prizes are awarded "as is" without any warranty or guaranty of any kind. Limit one (1) Prize per person. No substitution or transfer of prize permitted except at the sole discretion of the Sponsor who reserves the right to substitute a prize of equal or greater value in the event the prize is unavailable.
  8. General Rules: The Site's computer timestamp is the official timekeeper for purposes of this Promotion. Potential Sweepstakes Prize winners will be notified on or about March 3, 2014 via comment on the winner's Sweepstakes Entry. Potential Sweepstakes Prize winners then must follow the directions in the comment to claim the prize and complete registration within a time period specified by Sponsor or prize will be forfeited and Sponsor will have no further obligation to such winner and an alternate Sweepstakes Prize winner may be selected. Return of prize/prize notification as undeliverable may result in disqualification and alternate prize winner may be selected. Prizes are nontransferable and no cash substitutions are allowed except by the Sponsor, who reserves the right to award a prize of equal or greater value. Sweepstakes winners and all Entrants, as a condition of entry into the Promotion, agree to release and hold harmless Sponsor and its Administrators, each of their respective agencies, parents, subsidiaries, affiliates and each of their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development and execution of the Promotion (collectively the "Released Parties") from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting an Entry or otherwise participating in any aspect of the Promotion, the receipt, ownership or use of prize awarded or any typographical or other error in these Official Rules or the announcement or offering of the prizes. Winners assume all liability for any injury or damage caused, or claimed to be caused by participation in the Promotion or use or redemption of the prizes. Acceptance of prize constitutes permission to use winners' names, likenesses, Sweepstakes Entries and Submissions for promotional purposes (including any possible public relations opportunities) without further compensation except where prohibited by law. By entering, Entrant accepts and agrees to be bound by these Official Rules. Sweepstakes Entries will be declared to be made by the authorized account holder of the Instagram account associated with the Entry. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Promotion; violates the Official Rules; acts in an unsportsmanlike or disruptive manner; or acts with intent to annoy, abuse, threaten or harass any other person. The Released Parties are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or utilized in the Promotion which may limit the ability to participate, or by any human error which may occur in the processing of the Sweepstakes Entries in the Promotion. Sweepstakes Entries generated by script or bot are not eligible. Sponsor reserves the right to cancel, terminate or modify the Promotion if it cannot be completed as planned for any reason, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, technical failures or corruption of any sort. In such event, Sponsor will award the applicable prizes from eligible Sweepstakes Entries received/postmarked each day prior to cancellation as outlined above. Void where prohibited by law and subject to all federal, state and local laws. As a condition of entering the Promotion, Entrant (or parent/legal guardian if entrant is a minor in his/her state of residence) agrees that: 1) under no circumstance will entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental, consequential or any other damages, other than for out-of-pocket expenses; 2) all causes of action arising out of or connected with the Promotion, or prize awarded, shall be resolved individually, without resort to any form of class action; and 3) any and all claims, judgments, and award shall be limited to actual out-of-pocket costs incurred, but in no event will Entrant be entitled to receive attorneys' fees or other legal costs.
  9. Sponsor/ Administrator: The Sponsor of the Promotion is Conopco, Inc., d/b/a Unilever, 800 Sylvan Ave., Englewood Cliffs, NJ 07632. The Administrator of the Promotion is Don Jagoda Associates, Inc., 100 Marcus Drive, Melville, NY 11747.